Capitalization

We use few different forms of capitalization.

Title case capitalizes the first letter of every word except articles, prepositions, and conjunctions.

Sentence case capitalizes the first letter of the first word.

Recommended

• Use sentence case for the titles and headings
• Use sentence case for the paragraphs
• Use lowercase for email address and website URL

[email protected]
churn360.com

• Keep the capitalization as per the specific software or product name, such as case-sensitive keywords or product or service names with internal capitalization
• Do not use capitalization randomly
• Use lowercase unless there is a specific reason for capitalizing
• When writing out an email address or website URL, use all lowercase
• Don't capitalize random words in the middle of sentences